John Wick: Chapter 2

Social Campaign
bpg Advertising | Lionsgate

For the second chapter in the John Wick saga, my team and I built a social campaign full of fast, stylish motion pieces, including this razor-sharp cutdown of the first film we called the “Symphony of Violence.”

John Wick 1 “Symphony of Violence”

Shooting with Style

For the social campaign, we leaned into the elevated look of the franchise with 3D animation and unique composited copy countdowns.

Countdowns

Feeding the Feeds

We employed a wide range of styles to keep the fans on their feet, including my illustration for an anti-Valentine’s Day card, a series playing off of opening weekend competitor Fifty Shades Darker, and a faux dog magazine cover.

 I got to illustrate an anti-Valentine’s Day card
john-wick-50-shades.jpg
john-wick-dog-aficionado.jpg