Lost in Space

Integrated Campaign
bpg Advertising | Netflix

To launch the reboot of the classic ‘60’s sci-fi series, we traveled to Vancouver to shoot the Lost in Space cast on their massive set to create what would become one of Netflix’s biggest 360 ad campaigns to date. I acted as Managing Creative Director between the print, AV and digital/social disciplines.

bpg 360 Campaign Case Study

Human History Begins Now

Date Announce piece

For the first beat of the campaign, we scripted and shot “Human History,” a glimpse of the Robinsons taking their final steps on Earth, as they begin their fateful trip to the stars. We conceived a scene that didn’t exist in the show to capture the emotion of leaving your home planet behind and venturing into the unknown. We mixed this with archival footage of life on Earth to give a sense of gravitas, and to let viewers know that this was no campy rehash, this was a best-of-breed sci-fi family drama like nothing else on television.

“Human History” date announce piece

Motion poster of bpg’s key art

National primetime TV spot

Social Content

While on set, we captured the cast in a variety of vertical specific scenes custom made for Instagram.

“Ship Crash” now streaming piece, shot on set with talent

“Robot Surprise” Instagram ad, shot on set with talent

Google Home game spot

Digital OOH

From New York City to Brazil, Lost in Space appeared in unique digital out-of-home placements.

Amazing 19 screen display in New York’s World Trade Center

It seemed like every corner of NYC was covered by Lost in Space.