Glow Big or Go Home.
To launch the first season on Netflix, bpg advertising created an integrated 360 campaign including Print, OOH, AV, DOOH, and social. I acted as Managing Creative Director between disciplines.
Over a two day talent shoot with the cast on the Glow set, we captured a ton of amazing assets that would become the date announce/AV motion pieces, a huge key art/OOH/DOOH rollout, and a massive launch on social. The cast and showrunners couldn’t have been more fun and cooperative, enduring tons of setups and stunts.
We went hard on social using original assets from our marketing shoot, including Alison Brie doing stunts and Marc Maron improvising as his character Sam Silvia on set.
We set up a phone line for fans to describe their wrestling personas, and we turned around neon Glow versions for them to share on social.